South Africa’s very first escalator was branded at Edcon Head Office in Johannesburg, 25 January 2010. More than 50m of handrail was branded as well as escalator steps.

Flighting Boyz is a media installation company that specializes in various fields of media brands, with more than 30 years of experience in the South African market. Recently Flighting Boyz purchased the license agreement from AAP! Global to install AAP! Rails and AAP! Steps within South Africa to do Escalator Advertising. http://www.aapglobal.com/aapsteps.php

Advertising will connect with consumers for a dedicated 30 second ride while enticing them to hold onto the escalator handrails for a safer riding experience.

Escalator advertising has been tested and made successful throughout Asia, Europe and the USA. This is a new and innovative form of advertising and branding media for escalators and moving walks as it provides advertisers with a captivating medium that is capable of providing rich, vibrant colours, as well as effective and clear messages.

With the messaging and visual opportunities created you are sure to reach your advertising and branding goals! It is non-permanent and utilizes existing structures.

We are currently negotiating with a big retail client to brand more than 100 escalators in shopping malls country wide. We have a comprehensive presentation with examples, costings, creative ideas, etc.


Escalator branding / advertising delivers:

Opportunities for innovative “Creative”, Multi Impact / Multiple Impressions, Eye-catching Moving Media, Captive Audience (30sec and more), Quick application / removal, More hygienic escalators,
Increased escalator safety, High quality print.


… prepare to be moved…